Mystery Shop Experience by Matty McLain

Mystery Shop Experience

I'm going under cover!

Overview

Here's the breakdown:

  • A complete documentation of a "potential new patient" experience
    • What is said on the phone, in person, by email
    • What "assets" am I given along the journey
    • How am I sold to?
    • Are they saying what's important to an incoming lead?
    • Where do frustrations occur... the initial call, scheduling, parking and entering building, waiting times, etc
    • Where can you better track where leads are falling off in the sales process?
  • Also included is a documentation of the experience at a competing business
  • My write up with suggestions for improvement

What's included?

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Contents

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